Dan Wallek

• Developing and executing an electronic content product strategy which leverages Lerner's content assets from printed children’s books to create new revenue opportunities for the education markets.
• Manage an eight-member photo research team responsible for researching and acquiring high-quality images from numerous sources to meet our clients’ needs, as well as, negotiating licensing and use fees while maintaining proper compliance with copyright laws.

Led and managed the product lifecycle for Accountability & Platforms solutions to match opportunities and optimize share and profitability in the K-12, Post Secondary, and Adult Education markets.
• Led and matrix-managed a 120 member cross-functional product team on a $5 million new product development effort under budget; managed the product business plan through the development phases and product profit and loss (P&L); presented product business plan and P&L to company Investment Review Board for approval of funding and entry into each phase of development from concept to product launch.
• Selected by the Executive Leadership Team to participate on the design team to develop and implement a phased review product/program development process.

Developed and established marketing and recruitment department to fulfill new strategic objective set forth by senior management. Supervised four recruiters.
• Managed the marketing budget and P&L; launched new private junior high school.
• Established and implemented a contact management solution for recruitment team.
• Established policies and procedures for standardizing/systemizing department activities.

Managed global IT training and certification products delivered through blended solutions of self study, computer-based, classroom training, and e-learning. Supervised one product manager and two marketing managers.
• Launched eight (8) new IT training and certification products to cross-functional groups internally while creating a new product development process improving communication.
• Developed strategies for new market opportunities for assessment product offering.

Managed domestic marketing, international sales/marketing, and PR activities. Supervised a staff of three.
• Responsible for developing marketing strategies to build brand awareness.
• Identified and implemented co-marketing opportunities with industry partners.
• Implemented a product launch event for a new version of the company’s software product.
• Increased market awareness of company and products via editorial coverage and interviews with international and domestic publications.

Developed and established company’s international marketing and sales department to fulfill a new strategic objective set forth by the board of directors.